May 4, 2020

Technology Distribution Specialists (TDS) Attains Platinum Partner Status in the Apstra Partner Advantage Program

Sydney, Australia May 5, 2020 TDS announced today that it is a Platinum Partner in the Apstra Partner Advantage Program for Channel Partners. TDS qualified for this level by meeting Apstra’s criteria for excellence as a supplier of performance management, DDI, and data center solutions, and by committing to tight strategic and technical alignment with Apstra.

“As the pioneer of Intent-Based Networking, Apstra continues to be one of the leading innovators in the networking industry and the platform of choice for the data centers of tomorrow and today,” said Sergio Ferreira, CEO, TDS. “As a supplier of data-centric performance monitoring and infrastructure solutions, the Apstra suite of products allows TDS to provide a diversified portfolio to our customers dealing with digital transformation and the challenges of modern-day data center environments. Furthermore, as a Platinum Partner in the Apstra Partner Advantage Program, we’re in a stronger position to leverage Apstra’s technical resources and expertise to serve our customers.”  

“The vendor neutrality of Apstra’s software suite helps clients manage their environment through the ability to design, build, deploy and operate their data centers,” said Jeff Jones, Vice President of Worldwide Sales at Apstra. “This type of offering matches perfectly with TDS, their channel, and their background in supporting this solution throughout the ANZ marketplace.” 

About the Apstra Partner Advantage Program

Introduced in March 2020, the Apstra Partner Advantage Program for Channel Partners is designed to enable partners to deliver on the Self-Operating Network to Create Business Advantage. Working with Apstra, channel partners can extend their sales reach, harness the expertise and connections with Apstra’s partner ecosystem, and help to address the needs of their customers while growing their business. 

For information about the Apstra Partner Advantage Program click here.

About TDS

TDS or Technology Distribution Specialists was started to address a niche requirement in today’s distribution marketplace. TDS addresses niche yet business-critical solutions and utilizes specialist partners to bring these solutions to the ANZ marketplace.

TDS has almost 20 years of industry knowledge and partnerships to ensure that the products, services, and support provided outshine the usual industry expectations. TDS strives to be different, be dynamic, and be more than the usual distribution experience.

TDS utilizes a number of niche partners, The DNS Security Company, PlexNet, Salt Networks, and TelIT. Currently, PlexNet is certified for the Apstra solution set.

About Apstra, Inc

Apstra® is a multinational software company delivering a unified solution to automate the architecture and operations of the data center network. Apstra’s flagship product, AOS, empowers organizations to automate all aspects of designing, building, deploying, and operating their networks, enabling them to make changes to their networks quickly and reliably, while making efficient use of human capital and ridding themselves of hardware vendor lock-in. Organizations using AOS have seen an 80%+ reduction in OpEx, 99% improvement in agility, and 70%+ improvements in reliability.  AOS uses Apstra’s advanced intent-based analytics to continually validate the network, thereby eliminating complexity, vulnerabilities, and outages resulting in a secure and resilient network. Apstra, founded in 2014 by established and proven networking industry leaders David Cheriton, Mansour Karam, and Sasha Ratkovic, is headquartered in Menlo Park, California, with other offices worldwide.

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Apstra and the Apstra Partner Advantage logos are registered trademarks of Apstra, Inc., and other trademarks referenced herein are the property of their respective owners.

Media Contacts:
Sergio Ferreira, TDS
Phone: +61 2 8007 5850
Email: sergio.ferreira@techno-ds.com 

Mira Woods, Apstra
Phone: +1- 617-513-7020
Email: mira@apstra.com